Making a product is an absolutely exhaustive task. In a nutshell, one must come up with an idea, research and validate it, plan and design it, and then test it to make sure it's ready to hit the market. Congratulations, you’ve got yourself a masterpiece.
However, so often, so many masterpieces stay relatively unknown due to the failure of advertising it properly. One of the most potent tools one has at their disposal for marketing?
Product launch email, often the difference between a dud and a bestseller. In this blog post, we’ll talk about how you can create emails that actually bring in sales.
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What is a product launch email?
A product launch email is an email built specifically for the purpose of announcing the launch of a product or a feature. This email, in a nutshell, includes:
- What it is, be it a product, update, etc.
- What is its purpose and what makes it special (this includes its benefits, features, and the lot)
- How to get it and sometimes, not necessary though, a discount or bonus offer.
These are sent out on the launch day to everyone from the target audience to your potential audience. In modern terms, it is meant to build hype, get the center stage and compel people into making a desired action like hitting that “buy” button.
Creating a Successful Product Launch Email
Every digital marketing agency in Langley itself or, frankly, any other place in the world understands the value of product launch emails in terms of grabbing and retaining attention as well as driving action. So, if you do not have a digital marketing team, it is best to get assistance from the professionals here.
Here are some tips to craft product launch emails that will help you generate actual results:
Start With a Subject Line That Demands Attention
Several sources and, really, every digital marketing agency will inform you about the relevance of a subject line. A personalized/catchy subject line is often the deciding factor between an email getting opened or being ignored.
You do not want to be vague with your messaging but rather invoke a sense of urgency and elusiveness whilst keeping your word count to a minimum. Nobody is going to read long paragraphs. Short, sweet and impactful is what works.
Craft a Clear and Engaging Introduction
Once the email is opened, the first few lines matter a lot as they must grab the reader’s attention and justify it. Nobody reads generic greetings so get straight to the point about what’s new about the product, what its features are and why you should buy it. You want to make the value proposition of your product right from the get-go.
Visuals Matter More Than You Think
Humans process visuals between 6x and 600x faster than text, which means a great image or a short product demo can and has shown to significantly improve the engagement rate of an email. Several digital marketing companies have reported better results from emails with relevant visuals and it also makes intuitive sense. A picture is worth a thousand words, as they say. So, make use of:
- One high-quality product image
- A clean, branded layout
- Clear spacing between elements
If we consider some real-life product launch email examples from Apple or Nike, one can observe minimal design with a singular point of focus. You want your readers to naturally move towards the CTA.
Social Proof and Testimonials
Everybody understands a company doesn’t really talk bad about their product, and that isn’t particularly confidence-inducing. What does, however, build credibility and confidence is social proof and testimonials from early beta users, existing customers as well as industry experts.
Many companies seek out professionals that are from the respective field of the product and use their authority as a sign of credibility. These endorsements and reviews from the general public make a major difference. Having an established email list here tremendously helps so a company should potentially invest resources into learning how to build an email list.
Use a Single, Prominent Call to Action
Near the end, you should include a conclusion and CTA that is clear, concise and explains everything. A skilled writer would be needed to pull it off, but readers often don’t have the attention span or the will to read an entire email. You want the CTA to hit hard by making the value proposition of your product clear and creating a sense of urgency so they’re more likely to engage.
Some basic and effective examples include:
- “Shop Now”
- “Reserve Yours”
- “Get Early Access”
Also, make sure that the CTA is clearly visible in both desktop and mobile.
Study Successful Product Launch Email Examples
You can learn a lot from brands that have mastered this process. Some of the best product launch email examples come from companies like Apple. Remember the iPhone 15 Pro ad? Allow us to refresh your memory:
Subject Line: "iPhone 15 Pro. Titanium. So strong. So light. So Pro."
Vibe: Minimalist, confident, straight to the point.
Email Body Highlights:
- Big headline: "Meet iPhone 15 Pro."
- Stunning image of the phone
- Short blurbs: “A17 Pro chip. A monster win for gaming.”
- CTA button: “Order Now”
Lesson: Let the product look and headline do the talking. Keep text lean and let design hit. Condense everything down to a simple level using palpable yet marketable language. You don’t want to sound like you’re overselling, merely confident in your product.
Final Thoughts
Remember that a product launch email is different from other types of marketing. Its goal isn’t to write a detailed essay about the product with fancy language and an overburdening amount of information. The goal is to give the readers something catchy, useful followed by a call to action that makes them perform a desired action. Always remember to follow up because the first email doesn’t always do the trick. These emails don’t just market your product but sell it too!
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