our impact
PhoneBox increased conversions by over 300% and expanded into new countries
![](https://assets-global.website-files.com/63e52b55a2fd1570aae5595f/6441711434032f43245cfb18_PhoneBox%20FI.jpeg)
PhoneBox focuses on offering the most affordable and best-quality wireless plans to their clients all across the globe.
Campaign Location
![](https://assets-global.website-files.com/63e52b55a2fd1570aae5595f/644a7f4699b0bcee761de7d0_Terra_globe_icon.png)
International
Services We Provided
- PPC Managment
Results
PhoneBox was able to profitably expand their campaigns into new countries & reduce their total cost per acquisition, leading to a higher ROAS & more customers overall.
340%
Increase in conversions
4+
Countries added to campaigns
“Working with Trena Digital allowed us to achieve a new level in our digital marketing strategy with their expertise and unbeatable support.”
![](https://assets-global.website-files.com/63e52b55a2fd1570aae5595f/6441724704b5eb3df70c7ec2_Renan.png)
Renan Rodrigues
Sales Manager, PhoneBox
Challenges
The challenges that PhoneBox were originally facing having an international audience include:
- High cost per acquisition
- Messy international campaign structure
- Incomplete conversion tracking
Solutions
- Advanced eCommerce conversion tracking & analytics implementation
- Revamped international campaign structure & strategy
- Culture-specific campaigns, landing pages & ad copy
- A/B testing bidding strategies to find optimal balance between CPC & CPA
Platforms & Tools
- Google Ads
- Unbounce
- Google Tag Manager
- Google Analytics 4