our impact
Cloudticity added over $5 million in pipeline in less than 12 months
Cloudticity provides innovative managed cloud solutions with expertise in compliance & security for the healthcare industry.
Campaign Location
United States
Services We Provided
- PPC Managment
Results
We were able to position Cloudticity as the leader amongst their competitors in the Google Ads realm. We were able to improve the quality of the leads acquired, as well as increase the volume of those high quality leads resulting in incredibly successful campaigns.
$5M
Delivered in pipeline
2.3x
Increase in conversion rate
“I finally found my winning team after trying four different Paid Ads agencies over the last three years. With the help of Trena Digital we delivered over $5M in pipeline from Google Ads this year.”
Kate Wang
Director of Marketing, Cloudticity
Challenges
The challenges that Cloudticity was originally facing having a niche SaaS audience include:
- Poor quality leads
- Low conversion rate
- Improper conversion tracking
- Long sales cycle
Solutions
- Implemented an advanced funnel strategy that clearly divides the quality of traffic for better control
- A/B testing of landing pages and website structure
- Improved conversion tracking & analytics to make better data-driven decisions
- Maximize industry reach by expanding into other campaign types such as YouTube Ads
Platforms & Tools
- Google Ads
- Google Optimize
- Google Analytics 4
- Google Tag Manager