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The Advertising ROI Calculator

Your data-driven advertising budget planner.

Are Ads Worth It?

Paying for clicks to your website usually carries a risk. Will it pay off? Plan for ad spend success by estimating a few key metrics. Know what kind of ROI you can expect. Don't gamble with your business - work with a marketing team that cares.

Projected Monthly Budget

How much do you spend a month on digital ads?

If you don't spend on ads now, just test out a number, 10% of your total marketing budget is a good place to start. Once you've entered all other metrics, come back to budget to see how it affects profit.


Expected CPC

How much are you willing to pay for a click?

Depending on the ad network and audience, marketers can expect cost-per-clicks to range from $1-$15 or more. You can use the free Google Keyword Planner for help estimating your CPC for search & shopping ads.


Target Conversion Rate

How often does a visitor convert into a lead/sale on your website?

The average conversion rate sits between 2% to 5%. Check out our CRO Calculator to understand how much of an impact your conversion rate can have at scale.


Average Sale Price

On average, how valuable is a single customer?

For many companies this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value (LTV) of a customer.


Lead to Customer Rate

What percentage of your leads turn into customers?

This is critical to monitor for lead gen campaigns. Increasing lead to customer rate can drastically improve the ROI of your ads. Input 100% if you are an eCommerce business.

Number of Clicks
Number of Leads
Value of a Lead
Expected Revenue
Expected profit
Return on Ad Spend
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Real-life results and revenue

See how companies like yours have smashed their marketing ROI by working with us.


Delivered in pipeline

“With the help of Trena Digital, I increased sales pipeline by 12X, delivering over $5M in pipeline from Google Ads this year.”

Kate Wang

Director of Marketing, Cloudticity


Increase in bookings

“The team here is phenomenal. They set us up with an amazing digital marketing plan and were able to convert a lot of new customers.”

Nick Huber

Founder, Storage Squad | Host, The Sweaty Startup podcast

See more of our performance

All Case Studies

Ready to supercharge your ROAS?

We’ve been able to help hundreds of  eCommerce and service businesses make their online advertising more profitable, we can likely help you do the same.

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Let’s Talk About Your Marketing Goals.