Digital Marketing Blog

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5 Essential PPC Metrics You Need to Track for Better Results

5 Essential PPC Metrics You Need to Track for Better Results

Say you’ve officially launched your PPC campaign, and you let it do its thing for a couple of days. You check the analytics and see an overwhelming amount of numbers and metrics in front of you.

The Role of Mobile Optimization in Landing Page Performance

The Role of Mobile Optimization in Landing Page Performance

Long gone are the days when important tasks like booking a flight or shopping were designated as “computer-only tasks.” Now, smartphones are the new kid on the block, and everybody seems to like them.

Top Common Landing Page Design Mistakes and How to Fix Them

Top Common Landing Page Design Mistakes and How to Fix Them

A major aspect of a marketing campaign’s success depends on a website’s landing page; it really does have an impact that massive. After all, first impressions may not be a defining characteristic of an individual, product, or service.

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