our impact
Bioinformatics Solutions multiplied their amount of monthly leads by 30x
![](https://assets-global.website-files.com/63e52b55a2fd1570aae5595f/64417d8691b9b129e6f168d9_Bioinfromatics%20FI.jpeg)
![](https://assets-global.website-files.com/63e52b55a2fd1570aae5595f/64417da38b63b02ee9cf72b1_BSIlogo.png)
BSI provides software & service for LC-MS/MS proteomics & antibody protein characterization to researchers across the globe.
Campaign Location
![](https://assets-global.website-files.com/63e52b55a2fd1570aae5595f/644a7f4699b0bcee761de7d0_Terra_globe_icon.png)
International
Services We Provided
- PPC Management
Results
We were able to maximize market share in this industry for BSI with the help of an optimal Google Ads structure using search & display campaigns. Google Ads has become their primary source of leads.
30x
Increase in leads
46%
Decrease in CPA
“Working with Trena Digital helped us shape and execute our marketing plan to maximize our ROI. We could not have done this well without them!”
![](https://assets-global.website-files.com/63e52b55a2fd1570aae5595f/64417ea02a4e331dd15fbe50_Jordan.png)
Jordan Newington, PhD
Senior Application Scientist, Bioinformatics Solutions Inc.
Challenges
The challenges that Bioinformatics Solutions were originally facing having an international & technical audience include:
- Finding the right users & improving lead quality
- High cost per acquisition
- Unorganized campaign structure
- Incomplete conversion tracking
Solutions
- Taking the time truly understand this business & industry as we are dealing with a technical audience
- A/B testing landing pages
- Smart bidding strategies
- Micro-conversion tracking & traffic segmentation to focus on high intent users
Platforms & Tools
- Google Ads
- Google Tag Manager
- Google Analytics 4
- DashThis