our impact
Colegio Pioneros achieved 215% of their launch goal
![](https://assets-global.website-files.com/63e52b55a2fd1570aae5595f/644184758b63b046c3cfeee0_Microsoft%20Education%20FI.jpeg)
![](https://assets-global.website-files.com/63e52b55a2fd1570aae5595f/64418483857cf2afeae17d84_microsofteducationlogo.png)
Microsoft Showcase School program is a school transformation program and a global community of pioneer schools around the world.
Campaign Location
![](https://assets-global.website-files.com/63e52b55a2fd1570aae5595f/644a7f4699b0bcee761de7d0_Terra_globe_icon.png)
International
Services We Provided
- PPC Management
- Landing Page Design
Results
Through the use of a multi-platform campaign, we were able to successfully launch & fully book the new Microsoft Showcase School with students & teachers.
215%
Of student leads goal achieved
130%
Of teacher leads goal achieved
“Great team, great work & great results. We surpassed our goal & had to start planning a second school immediately.”
![](https://assets-global.website-files.com/63e52b55a2fd1570aae5595f/644185934fb5153b784f6a4f_Jose.png)
Jose Miguel Guzman
Founder, Colegio Pioneros | Microsoft Showcase School
Challenges
As a new Microsoft Showcase School, the challenges they faced before working with Trena Digital were:
- Attracting and retaining students, parents, educators & community members
- Creating a comprehensive digital marketing plan
- Measuring the effectiveness of marketing efforts
Solutions
- A strategic multi-platform campaign that focuses on building trust & pushing conversions
- Complete conversion tracking & analytics to measure effectiveness of digital marketing spend
- Custom landing pages
- Leveraging & testing smart bidding strategies
Platforms & Tools
- Google Ads
- Facebook Ads
- Google Tag Manager
- Google Analytics